Before Lytro was a photography company, it was nearly a consulting firm. Don’t get me wrong, it is not that Ren Ng wanted to set up a McKinsey clone and then decided to set up a photography co instead. Rather Lytro was amongst the shortlist of 30 names suggested when Andersen Consulting was changing its name. Of course, Lytro was rejected in favour of Accenture. Just as well.

I …

Read More