Product Market Fit or PMF is amongst the most discussed and evergreen startup topics. Popularised by Marc Andreessen in a celebrated post titled ‘The Only Thing That Matters’, PMF has become a keen topic of study and analysis in the startup community. Not a year or a quarter passes by without a celebrated article or twitter thread offering a new take or slant on it. After all PMF …
Startups
How the best founders drive learning at their startups
The best founders ensure that their startups learn continuously, and iterate + improve their strategy, tactics and playbook constantly. They ensure this learning through three routes. These are
- learning from customers, enabled through speedy product iterations
- learning from external talent / interviewes, via the hiring process
- learning from VCs / investors via the fundraising process or investor meetings.
In that order. Customers / product iterations are the most important source …
I joined Amit Varma on ‘The Seen & The Unseen’ podcast
I joined Amit Varma on his acclaimed The Seen & The Unseen podcast to talk about venture valuations, the VC playbook, the evolving media sector, my productivity hacks + stack, and lots more.
It is long podcast (Amit’s signature style) but certainly the most interesting + important one I have done. Do give it a listen! Link below. (The wonderful illustration that appears on the Seen Unseen page is by …
The Indus Valley Playbook
In this long essay, in fact my longest ever at ~7k words, I set out the evolution of the Indian startup ecosystem, or ‘Indus Valley’, and the emergence of the Indus Valley playbook — a distinct set of hacks and business models that help startups win in the unique Indian market.
I have been thinking of writing this essay for a while now. Many of the individual elements of the …
The 3 Jobs of a Startup CEO
TL;DR: There are 3 core jobs of a founder-CEO in a Series A+ startup. They are prioritization, hiring and fundraising; in that order. Communicating, meetings or reviews which is how the founder-CEO spends her time, are only enablers of the above jobs. They should not be confused with the 3 core jobs. The article below unpacks these 3 jobs at length. As always feedback and criticism welcome, and I would …
Articulating my position on the ‘pay for internships you really want’ debate on twitter.
Context
Naman Sarawagi commented recently.
More people would benefit if anyone could pay to get an internship where they like. I really mean the intern paying to get an internship, just like they pay for college. https://t.co/SnMpowRmHM
— Naman Sarawagi (@NamanSr) July 26, 2020
Twitter erupted saying how dare you think of unpaid internships.
I reacted to one post on this topic with this.
Thought it was a well-argued thread
Does alma matter?
I saw this tweet recently from Anmol Maini, a keen observer of the Indian startup scene.
It is yes, funny.
Is it right? Hmm….I must confess the joke has a point, but I am not sure it is …
Singular, social and streamed. Welcome to a post-Covid world!

This article was first published in the Sunday Times of India, 22nd March, 2020.
I work in an early stage venture fund. As the Covid-19 crisis took hold, we reached out to our portfolio to check on how the virus was impacting them. We saw an interesting pattern emerge. Naturally, purely digital businesses, the ones that move ‘bits’ around, were doing well, such as edtech or content plays. But …
What is the Superhuman of Calendars?

Thoughts on productivity tools, and about rethinking them for better outcomes.
If you end up subscribing to the Superhuman email service, you are clearly in the subset of busy people with a lot of emails. One thing busy people have apart from emails is meetings, and to dos. Tonnes of them. So inevitably you think of, what is the superhuman equivalent for to do lists? Or calendars? And that is …
Postcards from the future
I often tell friends that the single best thing about working in early stage investing is the number of startup decks you get to see daily, each describing a specific vision of the future. People eating meal replacements or renting clothes instead of buying, printing a toy than ordering one, and so on. These ‘postcards from the future’ are not always right. Well, they all clearly can’t be. But that …