I have a colleague who uses twitter in the most peculiar way. He only tweets @-replies to brands with whom he has a service grouse, in an attempt to get them to respond faster. He has pioneered an interesting use case for twitter as a ‘public’ email service.

Twitter as a 'Public' Email Service

Twitter as a ‘Public’ Email Service

This is not something that could have been visualized by anyone at twitter when it was …

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