Recently, The Guardian, that long-struggling liberal newspaper of record, stated it has ~500,000 members and digital subscribers[i]. Not to mention another 300,000 one-time contributors. This is quite impressive. What is more, the rapid increase in members and subscribers is projected to help The Guardian cut losses to £25m this year (£45m last financial year[ii]), putting it on course to break even by 2019.

What is …

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