I appeared on Ravishankar Iyer’s Story Rules Podcast in June ’22. Typically, The Story Rules Podcast doesn’t publish transcripts. I requested Ravi for the transcript as I thought it would make it accessible to a wider audience. Ravi shared it promptly but I got busy, and this sat in my ‘To Do’ folder for proofreading and review, for a long long while. I finally got down to it earlier today, …
Podcast Highlights: Zach Lawryk, Sales @ Rippling, on 20VC
Link to podcast. Link to transcript which I organised as 20VC didn’t have a transcript.
20th February 2023.
Sajith: In this podcast Harry and Zach cover the field of solutions engineering, including, the role of a solutions engineer, how s/he dovetails with the overall sales teams, how to hire and comp them, and so on. Zach leads the solutions consulting team at Rippling. Previously he has worked in similar …
Podcasting for visiles
I have often puzzled over the relative ‘effort to create’ vs ‘time to consume’ ratios of podcasts vs an essay.
A 1,500-2000 word essay takes me nothing less than 6-8 hrs to create + publish, sometimes more if it needs background research etc. It take the reader 10-15 mins or so to consume it. Let us say, on average it takes 8 hrs to create and 15mins to consume. So …
Some recent writings
I haven’t been updating this website as frequently as I have hoped to. But those who follow me on twitter or linkedin, would know that I have been writing regularly, with all of it being published on other websites or publishing platforms.
Here are links to some recent writings of mine, in order of recency.
- Reflections on one year in venture capital – I completed a year at Blume Ventures,
The Rise of Hyperlocal Vernacular Video News Apps
(This was published in Mint, 19th November 2018, albeit in an abbreviated form due to space constraints. This is the complete piece.)
The latest and hottest startup sector is presently invisible to ‘People Like Us’ living in metros. Over the past year, several young founders boasting impeccable academic credentials and work experience have been moving to small town India, launching hyperlocal news apps, viz., LocalPlay, Lokal, Awaaz, Circle etc. These …
How To Think About Advertising
In 2017, Group M, a leading media agency, estimates that we will see marketing expenditures cross the $1 trillion threshold for the first time ever. This includes about ~$550b of advertising expenditure or ‘Above The Line’ i.e., print, TV, digital, radio, OOH etc., and balance ~$450b in marketing services, primarily ‘Below The Line’ spends e.g., direct marketing, events, activations such as tasting sessions within a mall as well as buying …
Adblockers, Superdistributors and Unusual Publishers: A Look Back at 2015
Let’s face it: 2015 wasn’t really a great year for media companies. From television majors that saw cord-cutting making a sharp dent in their valuations to online players that saw the looming threat from ad-blocking impacting the flow of advertising dollars, there hasn’t been too much good news this year.
And if we take news media – the smaller subset of the media industry that we call home – then …
Thoughts on Content, Curation and the Bundle
Historically, all content was created for a bundle.
The bundle, as seen for magazines and newspapers, was designed keeping in mind, a dual-revenue stream, one, albeit larger from ads and the other from readers. In the case of newspapers, the bundle also presumed some degree of exclusivity of readership (read monopoly) and thereby the need to cater to a wide range of customers.
Thanks to the high profitability that these …
Media Content Distribution via APIs
One little-known fact about Silicon Valley darlings Uber and Airbnb (and many others) for lay folks is how little of the underlying tech platform they directly control, and how much is really hacked together cleverly using public APIs (application programme interface).
Uber uses Google Maps, Twilio (SMS notifications), SendGrid (e-mails), and Braintree (payments) to make the magic happen. Airbnb, too, uses SendGrid, Twilio, and Braintree.
Hacking (or cobbling) together the …
Understanding LinkedIn / A Rebuttal to Monday Note
I love Monday Note. It is one of my favourite media + tech blogs (along with Benedict Evans and Stratechery). I like it so much that I even adopted the wordpress theme that they use, for this blog. Imagine my disappointment then, when I came across their recent article on Monday Note – lamenting LinkedIn’s failure to become a publishing major domo. The article clearly missed a few …