ln a previous blog post, I had written on the importance of the Sunday edition and how it now accounted for a disproportionate 40-50% of the weekly revenues of the average newspaper (For McClatchy, the figure is 36%). This had, I postulated, been built largely on the back of the triple-whammy[1] impact of the FSIs (Free Standing Inserts) or Preprints – essentially inserts / supplements full of …
October 2012
The Battle of the Paywall Models, or Why the Metered Model won!
It is time to announce a winner, ladies and gentlemen! As we head into the last quarter of 2012, we now seem to have a runaway winner in the battle of the paywall models – the metered model.
A recent Newspapers Association of America study of 156 newspapers revealed that 87% of the newspapers profiled had adopted the metered model. And since the study broke, there have been further announcements. …
Insights from INMA : Learnings from 2 days at a newspaper industry conference
The Indian Newspaper market, with its near 8% CAGR[1]over the past 6 years, has been well-insulated from the doom and gloom that has pervaded the Western newspaper industry. Thanks to the increasing number of neo-literates and a rapidly growing middle-class, there is considerable demand for the print product (110mn+ copies a day, a 21% global share and the largest in the world) even as the western …