I have a colleague who uses twitter in the most peculiar way. He only tweets @-replies to brands with whom he has a service grouse, in an attempt to get them to respond faster. He has pioneered an interesting use case for twitter as a ‘public’ email service.
This is not something that could have been visualized by anyone at twitter when it was launching, nor something that is kept …
Indian advertising is badly in need of well-written books (or memoirs) by industry leaders, sharing their account of the evolution of the industry and sharing insights into advertising & marketing.
Pandeymonium, by Piyush Pandey, is not that book.
It will probably do ok in sales. Piyush Pandey is a well-known figure, possibly the best-known figure in Indian advertising, and there should be enough curiosity about the book to …
A few months back The New York Times wrote about a waiter who became a data scientist, upping his earnings from $20,000 to well over $100,000. There are other examples in the story too, such as the barista who became a coding instructor, and the English major who became an appmaker. The transformations were courtesy coding bootcamps or immersion programs. These are institutions such as Hackreactor or General Assembly…
One little-known fact about Silicon Valley darlings Uber and Airbnb (and many others) for lay folks is how little of the underlying tech platform they directly control, and how much is really hacked together cleverly using public APIs (application programme interface).
Uber uses Google Maps, Twilio (SMS notifications), SendGrid (e-mails), and Braintree (payments) to make the magic happen. Airbnb, too, uses SendGrid, Twilio, and Braintree.
Hacking (or cobbling) together the …
Written a day after the Umpqua Community College shootings.
From whatever I have read about the U.S., there is virtually zero chance of rewriting the 2nd amendment.
We know Mike Bloomberg has plans. Sure Bloomberg is worth $37b and if he goes all out, it may make some impact. But I am really sceptical. Many Americans love their guns, and attitudes are unlikely to change soon. So what should …