Reflections on Total Addressable Market (TAM); why TAM doesn’t matter but thinking about it matters.

TAM is the carpet under which the lazy VC buries his no’s. 

If you are a founder and get a pass from a VC who cites low TAM (Total Addressable Market) as a reason for passing, then be rest assured that in nine out of ten cases, that is not the real reason. The real …