In my latest PMF Convo interview, I spoke to Romita Mazumdar, founder & CEO of beauty products co Foxtale. Romita is a VC analyst turned founder, who started Foxtale during the COVID-19 pandemic, speaking to 900+ women and 100+ brands to figure out the specific sub-problem she wanted to attack in the beauty space. Her earned insight was that Indian customers want instant gratification, and efficacy, and she designed …
PMF Convos
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PMF Convo #18 – Srikrishnan Ganesan, Rocketlane
As part of the PMF Convo series, I recently spoke to Srikrishnan Ganesan, cofounder and CEO of Rocketlane, a SaaS startup that sells software for better customer onboarding, implementation, and professional services automation. In June ’24, Rocketlane raised a $24m Series B co-led by 8VC, Z47, and Nexus Ventures on the back of strong market momentum in the U.S. market. This was on the back of an $18m …
PMF Convo #17 – Mohit Kumar, Ultrahuman
I recently spoke to Mohit Kumar, cofounder and CEO, Ultrahuman, a fast-growing consumer health startup, as part of my PMF Convo series, where I speak to founders, operators, VCs who have struggled with PMF (product-market fit) successfully, or unsuccessfully, with the startups they have founded or worked with (or work at).
Ultrahuman sells such devices as the Ring Air, a sleep tracking wearable; M1, a continuous glucose monitoring …
PMF Convo #16 – Shubham Goel, Affinity
Shubham cofounded Affinity along with his Stanford collegemate (and roommate), Ray Zhou, in ‘15 when they were still students. Since then they have built it into a ‘late eight figures’ ($ m) revenue business in the crowded CRM category. They have a strong foothold in the investor community, or indeed any sector where relationships are the key source of revenue. In our convo, Shubham speaks about Affinity hit product market …
PMF Convo #15 – Ranjeet Singh, Pratilipi
Ranjeet is one of the more interesting figures in Indian startup twitter. I have, for long, enjoyed his tweets and thoughts on the challenges and learnings from building a content platform in India, Pratilipi; one that paved the way for a wave of vernacular language apps to inspire and follow and expand the market. Hence, I was excited to get him aboard for a PMF Convo. And he didn’t disappoint. …
PMF Convo #14 – Vinay Hiremath, Loom
Vinay Hiremath is the first tech leader I have had a chance to interview through all these episodes of PMF Convo. Vinay and I were connected by Jai Relan, an impressive young builder / hustler who is presently an Associate at The Council Fund. Now, I have always been curious as to how tech looks at PMF (product-market fit), and this talk did help in getting that perspective. Now, …
PMF Convo #13 – Arindam Paul, Atomberg
Arindam Paul has emerged as one of the most insightful marketing voices from the Indian startup ecosystem over the past few years. His practical posts and threads on various aspects of marketing and growth are chock full of advice for founders and operators covering diverse topics such as brand marketing for D2C brands, advertising strategies for Amazon marketplace vs Flipkart etc.
Arindam joined Atomberg Tech in 2015 as one of …
PMF Convo #12 – Shreya Mishra, SolarSquare, prev Flyrobe
Shreya Mishra now runs SolarSquare, a B2C rooftop solar panel installation company. Our conversation however was around her previous startup, Flyrobe, which was a fashion rental startup that however struggled to find product market fit or PMF. Flyrobe was a company we tracked closely, as it competed closely with a Blume portfolio company, Stage3. Both struggled to find PMF, and have now been acquired.
In our convo, Shreya talks about …
PMF Convo #11 – Abhishek Kejriwal, Kutumb
I first heard of Kutumb when their monster Series A was announced sometime in June’21 (about two years ago). Consumer social apps weren’t our strong suit then at Blume, and we hadn’t tracked the team actively, even though an ex-colleague had shared this as a potential opportunity with us. In recent times, I started hearing about Abhishek Kejriwal, the cofounder and CEO of Kutumb, from multiple sources, as someone with …
PMF Convo #10 – Prukalpa Sankar, Atlan
Prukalpa was one of the first founders I thought of speaking to, when I conceived this series of talks. She was one of the few founders who had tweeted about PMF (Product Market Fit) and her take on it. I had also heard her speak on the topic, on an audio talk where we were fellow panelists. Nonetheless I hesitated, for I wanted to be better prepared for our conversation. …
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