Product Market Fit or PMF is amongst the most discussed and evergreen startup topics. Popularised by Marc Andreessen in a celebrated post titled ‘The Only Thing That Matters’, PMF has become a keen topic of study and analysis in the startup community. Not a year or a quarter passes by without a celebrated article or twitter thread offering a new take or slant on it. After all PMF …
Venture Capital / Startups
How the best founders drive learning at their startups
The best founders ensure that their startups learn continuously, and iterate + improve their strategy, tactics and playbook constantly. They ensure this learning through three routes. These are
- learning from customers, enabled through speedy product iterations
- learning from external talent / interviewes, via the hiring process
- learning from VCs / investors via the fundraising process or investor meetings.
In that order. Customers / product iterations are the most important source …
I joined Amit Varma on ‘The Seen & The Unseen’ podcast
I joined Amit Varma on his acclaimed The Seen & The Unseen podcast to talk about venture valuations, the VC playbook, the evolving media sector, my productivity hacks + stack, and lots more.
It is long podcast (Amit’s signature style) but certainly the most interesting + important one I have done. Do give it a listen! Link below. (The wonderful illustration that appears on the Seen Unseen page is by …
The Indus Valley Playbook
In this long essay, in fact my longest ever at ~7k words, I set out the evolution of the Indian startup ecosystem, or ‘Indus Valley’, and the emergence of the Indus Valley playbook — a distinct set of hacks and business models that help startups win in the unique Indian market.
I have been thinking of writing this essay for a while now. Many of the individual elements of the …
The 3 Jobs of a Startup CEO
TL;DR: There are 3 core jobs of a founder-CEO in a Series A+ startup. They are prioritization, hiring and fundraising; in that order. Communicating, meetings or reviews which is how the founder-CEO spends her time, are only enablers of the above jobs. They should not be confused with the 3 core jobs. The article below unpacks these 3 jobs at length. As always feedback and criticism welcome, and I would …
I appeared on a podcast.
I recently appeared the the 100x Entrepreneur podcast. It is a well-known one in the Indian startup world.
As you can see in the tweet, …
Podcasting for visiles
I have often puzzled over the relative ‘effort to create’ vs ‘time to consume’ ratios of podcasts vs an essay.
A 1,500-2000 word essay takes me nothing less than 6-8 hrs to create + publish, sometimes more if it needs background research etc. It take the reader 10-15 mins or so to consume it. Let us say, on average it takes 8 hrs to create and 15mins to consume. So …
Articulating my position on the ‘pay for internships you really want’ debate on twitter.
Context
Naman Sarawagi commented recently.
More people would benefit if anyone could pay to get an internship where they like. I really mean the intern paying to get an internship, just like they pay for college. https://t.co/SnMpowRmHM
— Naman Sarawagi (@NamanSr) July 26, 2020
Twitter erupted saying how dare you think of unpaid internships.
I reacted to one post on this topic with this.
…Thought it was a well-argued thread
Does alma matter?
I saw this tweet recently from Anmol Maini, a keen observer of the Indian startup scene.
It is yes, funny.
Is it right? Hmm….I must confess the joke has a point, but I am not sure it is …
Social-as-a-service

“There are only two ways to make money in business: one is to bundle; the other is unbundle.” – Jim Barksdale, former CEO and President of Netscape.
“There are decades where nothing happens and there are weeks where decades happen.” – Vladimir Ilyich Lenin
Time machine
A metaphor that I have found useful to view the impact of COVID on tech and business, is view …