Sajith Pai
Writings on VC, Tech & Culture
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The Revenue Equation, KPIs, and Controllable Input Metrics

October 2, 2022 By Sajith Pai in Venture Capital / Startups No Comments Tags: Metrics, Startups

This is a piece I have been meaning to write for a few months. It sets out the concept of a Revenue Equation, how that can be used to determine your KPIs / metrics, and how to derive the Controllable Input Metric (CIM) which is the most important metric to focus on. I also share how to set incentives to drive desirable behaviour re the metric. Lots of examples and …

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Narrative Capital

July 17, 2022 By Sajith Pai in Venture Capital / Startups No Comments Tags: Venture Capital

A fan reached out to me after a recent tweet of mine (below), asking for a ’smol essay’ on what I meant by the term ‘narrative capital’ and what it means for the future of funding. Here goes.

First, the tweet

Narrative Capital is my term for a trend that has accelerated lately in venture capital; one where writers / podcasters / media creators purveying tech and startup content have …

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Unbundling Religion

December 30, 2021 By Sajith Pai in Miscellany, Venture Capital / Startups 2 Comments Tags: Religion, Unbundling

“There are two ways to make money in business: You can unbundle, or you can bundle.” – Jim Barksdale, cofounder of Netscape

Unbundling / (re)bundling is a powerful framework to rethink any topic or entity from first principles. It also helps us visualize what opportunities could be unlocked.

I have explored bundling / unbundling of human creation previously suggesting possible opportunities. In this essay, I will explore how unbundling / …

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Native Ecommerce Models

December 26, 2021 By Sajith Pai in Retail, Venture Capital / Startups No Comments Tags: Online Retail

Thinking that there are native models for each ecommerce category.

Let us start w this useful framework (via Niraj Shah of Wayfair from his podcast on Colossus).

No alt text provided for this image

Amazon cracked #1 through marketplace. This is the native model for internet ecommerce, but in reality it is the native model for a certain kind of good. One that fits into cartons and can be loaded into vans. See Benedict Evans’ clever …

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Tokeni$eMe

December 23, 2021 By Sajith Pai in Venture Capital / Startups No Comments Tags: Crypto, Startups, Venture Capital

(This is a fictional news report. Nothing mentioned here happened. There are some real names here, but none of them said or did what is reported. Think of it as a fictional ‘postcard’ or news report from the future.)

Tokeni$eMe, a ‘controversial’ people funding play, becomes fastest-growing ‘decacorn’ after Tiger-led ‘round’.

10th December ‘23 / techcrunch.com / Sarah Hegarty

Danny Chu, Asawari Kini and Noam Levine founded DAO Tokeni$eMe to …

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Shower Thoughts

December 21, 2021 By Sajith Pai in Venture Capital / Startups 2 Comments Tags: Hiring, Startups

A frequent conversation topic that comes up with founders is that of individual employee performance. Once a company nears Series A, team size crosses 30 — I haven’t heard of too many Indian companies with low team counts (this is a topic for another post!) – and invariably the founder’s attention is drawn to managing employee performance or the impact of this. Almost every month or two, someone is being …

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The Congruent Square

November 26, 2021 By Sajith Pai in Product Market Fit / PMF Essays, Venture Capital / Startups No Comments Tags: product market fit, Startups

Of late, I have been thinking of a concept I call the Congruent Square (or Rhombus for the math-purist) to better explain to founders why some of them are struggling with hitting product market fit (PMF).

Defining the Congruent Square

Congruent Square says there has be a broad alignment / congruency in the product you are taking to market, the team that is taking it there, the consumers / market …

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Defining ‘Product-Market Fit’

November 11, 2021 By Sajith Pai in Product Market Fit / PMF Essays, Venture Capital / Startups No Comments Tags: product market fit, Startups, Venture Capital

Two discussions, one with a founder, and another with an experienced operator, both around the definition of product-market fit (PMF) encouraged me to write this post.

Product-market fit (hereafter PMF) is seen variously as the ‘holy grail’ for startups (Elizabeth Yin, Hustle Fund) to the ‘only thing that matters (Marc Andreessen) to ““arguably the most critical milestone for a startup” (Jill Soley & Todd Wilms, …

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Down the ‘product-market fit’ rabbit hole!

November 3, 2021 By Sajith Pai in Product Market Fit / PMF Essays, Venture Capital / Startups No Comments Tags: product market fit, Startups

An innocent google query around the origins of the term ‘product-market fit’ sent me down the internet rabbit hole a few nights back.

‘Product-market fit’ (or PMF hereafter) is a seminal concept in startupland. It is considered as a turning point in the life journey of every successful startup, and not being able to achieve PMF is considered the leading cause of failure (see here and here).

The term …

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VCs making fun of VCs, and what it says about VC.

September 26, 2021 By Sajith Pai in Venture Capital / Startups No Comments Tags: Founders, Startups, Venture Capital

A twitter theme I have noticed of late in Valley VC tweets is the self-deprecating VC tweet, where VCs make fun of themselves, for wearing Patagonia vests (!), or spouting philosophy, or the way they interact with founders.

Take these two tweets. 

when a vc pitches their value add and then you ask them to actually help with something pic.twitter.com/PNHvC56b3Q

— Turner Novak 🍌🧢 (@TurnerNovak) September 11, 2021

When you’re

…
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