In my previous blog post on freesheets, I had laid out the latest revenue and profit (loss) figures for UK newspapers. Readers who reviewed the same in detail may have noted that the Guardian was one of the loss-making papers (Revenue of £196m and losses of £31m for FY13). Now the Guardian is likely the 2nd most read newspaper worldwide (behind the Daily Mail), having recently overtaken the …
Advertising Revenue
Free Newspapers : Why Free translates to Profits!
Sometime towards the latter half of 2012, the Metro, a free newspaper launched relatively recently in 1999, became the most profitable title in UK’s uber-competitive newspaper market. See table A below.
In absolute numbers Metro trails the Daily Mail and even The Telegraph, but in profitability it pips them. How is that for a free newspaper? One heavily reliant on short snippety lifestyle + entertainment stories, national + …
Survival Plan for Newspapers : Become a magazine!
A recent update on the State of the Media website commenting on the Newspaper Industry’s performance in 2011, spoke about the disproportionate importance of the Sunday edition, and how it could lead Publishers into de-emphasizing the weekday edition.
Thank God it’s Sunday!
According to the State of the Media report, about 35-50% of newspaper advertising revenue now comes from the Sunday edition. If we add to it the Sunday edition’s …