Let’s face it: 2015 wasn’t really a great year for media companies. From television majors that saw cord-cutting making a sharp dent in their valuations to online players that saw the looming threat from ad-blocking impacting the flow of advertising dollars, there hasn’t been too much good news this year.
And if we take news media – the smaller subset of the media industry that we call home – then …
Historically, all content was created for a bundle.
The bundle, as seen for magazines and newspapers, was designed keeping in mind, a dual-revenue stream, one, albeit larger from ads and the other from readers. In the case of newspapers, the bundle also presumed some degree of exclusivity of readership (read monopoly) and thereby the need to cater to a wide range of customers.
Thanks to the high profitability that these …
One little-known fact about Silicon Valley darlings Uber and Airbnb (and many others) for lay folks is how little of the underlying tech platform they directly control, and how much is really hacked together cleverly using public APIs (application programme interface).
Uber uses Google Maps, Twilio (SMS notifications), SendGrid (e-mails), and Braintree (payments) to make the magic happen. Airbnb, too, uses SendGrid, Twilio, and Braintree.
Hacking (or cobbling) together the …
I love Monday Note. It is one of my favourite media + tech blogs (along with Benedict Evans and Stratechery). I like it so much that I even adopted the wordpress theme that they use, for this blog. Imagine my disappointment then, when I came across their recent article on Monday Note – lamenting LinkedIn’s failure to become a publishing major domo. The article clearly missed a few …