Coupons

ln a previous blog post, I had written on the importance of the Sunday edition and how it now accounted for a disproportionate 40-50% of the weekly revenues of the average newspaper (For McClatchy, the figure is 36%).  This had, I postulated, been built largely on the back of the triple-whammy[1] impact of the FSIs (Free Standing Inserts) or Preprints – essentially inserts / supplements full of …