A colleague who has recently joined us, wrote a mail to our Vice Chairman, sharing his thoughts on how a free-sheet daily could take advantage of the millions of people who travel in New Delhi’s Metro.
I detail the same below, along with my response. In my reply, I also refer to an earlier blog post Free newspapers : Why free translates to profits!
I will continue to update this …
Sometime towards the latter half of 2012, the Metro, a free newspaper launched relatively recently in 1999, became the most profitable title in UK’s uber-competitive newspaper market. See table A below.
In absolute numbers Metro trails the Daily Mail and even The Telegraph, but in profitability it pips them. How is that for a free newspaper? One heavily reliant on short snippety lifestyle + entertainment stories, national + …