In my third post for INMA’s Tech Trends blog, I revisit my past skepticism around the hard paywall. My past assumptions around the superiority of the metered model, rested on its ability to extract subs rev from loyalists, while protecting page views and visits, thereby enabling monetization through ads. But in a world where news consumption is rapidly moving to mobile, typically much harder to monetize for news publishers, and …
Metered Model
Guardian paywall redux.
This post consists of two parts. The first is a follow up to my previous blog post on the Guardian. And the second deals with an idea as to how news sites can monetize traffic that comes for free through social / search sites.
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Last week Ken Auletta of the New Yorker and David Carr of the NYT got together on PBS News Hour to discuss the Guardian. This …
Should the Guardian shut down its Sunday edition? And why it needs to institute a paywall.
In my previous blog post on freesheets, I had laid out the latest revenue and profit (loss) figures for UK newspapers. Readers who reviewed the same in detail may have noted that the Guardian was one of the loss-making papers (Revenue of £196m and losses of £31m for FY13). Now the Guardian is likely the 2nd most read newspaper worldwide (behind the Daily Mail), having recently overtaken the …
The Battle of the Paywall Models, or Why the Metered Model won!
It is time to announce a winner, ladies and gentlemen! As we head into the last quarter of 2012, we now seem to have a runaway winner in the battle of the paywall models – the metered model.
A recent Newspapers Association of America study of 156 newspapers revealed that 87% of the newspapers profiled had adopted the metered model. And since the study broke, there have been further announcements. …