Recently, The Guardian, that long-struggling liberal newspaper of record, stated it has ~500,000 members and digital subscribers[i]. Not to mention another 300,000 one-time contributors. This is quite impressive. What is more, the rapid increase in members and subscribers is projected to help The Guardian cut losses to £25m this year (£45m last financial year[ii]), putting it on course to break even by 2019.
What is …
This post consists of two parts. The first is a follow up to my previous blog post on the Guardian. And the second deals with an idea as to how news sites can monetize traffic that comes for free through social / search sites.
***
Last week Ken Auletta of the New Yorker and David Carr of the NYT got together on PBS News Hour to discuss the Guardian. This …
In my previous blog post on freesheets, I had laid out the latest revenue and profit (loss) figures for UK newspapers. Readers who reviewed the same in detail may have noted that the Guardian was one of the loss-making papers (Revenue of £196m and losses of £31m for FY13). Now the Guardian is likely the 2nd most read newspaper worldwide (behind the Daily Mail), having recently overtaken the …