Bira91, an Indian brewing co, recently launched its new light beer.

Most light beers are aimed at women. And I expected the press release to confirm this, which it did, stating that the light beer will “hopefully give non-beer drinkers another reason to consider beers when they are looking for a refreshment” (Non-beer drinkers here is code for women). I was intrigued by the next line in the press release …

Read More