Bira91, an Indian brewing co, recently launched its new light beer.
Most light beers are aimed at women. And I expected the press release to confirm this, which it did, stating that the light beer will “hopefully give non-beer drinkers another reason to consider beers when they are looking for a refreshment” (Non-beer drinkers here is code for women). I was intrigued by the next line in the press release …
Recently, Mohandas Pai, the Chairman of Manipal Global Education Services expressed his disquiet about the rather low starting salaries for engineering college graduates, accusing IT companies such as Infy, Wipro, TCS of conspiring to keep salaries of graduating engineers artificially low.
Mohandas Pai and Manipal Global have much to gain from higher salaries, for the promoters of Manipal Global also control the trusts that run Manipal University. Like several …
Facebook’s India arm reportedly made Rs 177 crs revenue in FY16, the last year for which it reported revenues. In the same period, Google India made Rs 5,904 crs. Google is thus about 33x Facebook revenues in India.
For the year-ending Mar’17 we will very likely see a lower multiple, for Google may not grow as much as Facebook in India, given its higher base. Let us assume …
In 2017, Group M, a leading media agency, estimates that we will see marketing expenditures cross the $1 trillion threshold for the first time ever. This includes about ~$550b of advertising expenditure or ‘Above The Line’ i.e., print, TV, digital, radio, OOH etc., and balance ~$450b in marketing services, primarily ‘Below The Line’ spends e.g., direct marketing, events, activations such as tasting sessions within a mall as well as buying …
On starting a bookstore
Imagine that you have decided to set up a bookstore. It may be that that you are retiring and now you have some time and money to pursue your dream. Or you have won a lottery allowing you to quit your boring job and give in to that urge, that you have been nurturing since childhood. Either way, you are ready now to start looking …
Mint, a financial daily from HT Media Group, went from a Berliner to the larger Broadsheet format today.
Why did they do this?
Mint’s Executive Editor R Sukumar explained the change here. In the article he cites only one reason; that the earlier Berliner format was better suited to carrying longer in depth investigative pieces (“more of less” as he calls it). Today, he says, consumers prefer to get …
Benedict Evans, tech blogger and VC with a16z, recently had an interesting series of tweets, polling his followers about their perception of various industry facts, such as android devices vs iOS devices, in an attempt to contrast the polled results with reality. One of the polls was about perceptions of Amazon’s share of the U.S. Consumer print book market.
…Twitter recently announced its Q1 2016 results. While its revenue grew by 36% to ~$600m, and losses halved to ~$80m, the numbers didn’t impress Wall Street analysts or tech pundits. After all, revenue growth is slowing, audience numbers are barely moving and there are newer more exciting kids (snapchat, medium etc) on the block. The stock dropped as much as 13% on the news, and is now trading at its …
An open letter to Mr T S R Subramanian & fellow committee members drafting the New Education Policy
Dear Mr Subramanian & fellow panelists
Congratulations on being appointed to the panel.
This is only the third time since independence, that an education policy is being drafted. The previous policies, be it the Education Policy of 1968 that resulted in the 10+2+3 system of education that we follow today, or the …