
Lulu Cheng Meservey is the founder of Rostra, the ‘PR’ firm du jour, and the high priestess of the ‘go direct’ movement, where founders are encouraged to front the message about their co to the world, instead of relying on internal or external PR teams to front their point of view. I first came across Lulu on Twitter when Dwarkesh Patel thanked her for connecting him to Daniel Yergin…