I read a 2009 book by journalist Stacy Perman on cult burger brand In-N-Out Burger. It is an enjoyable read. I shared a brief review of the book + what I found interesting from the book on LinkedIn as an article and Twitter as a tweet thread. I broadly lump what I find interesting into three buckets – car commerce, food tech and finally, franchising as the accompanying financial protocol. Have excerpted interesting passages from the book to illustrate the above. Enjoy!