My recent post for INMA’s Tech Trends blog looks atĀ attempts to build an annotation layer to the web, led by the likes of Genius, Declara, Hypothesis etc. Annotation services can be enormously useful to readers, in providing context and meaning around an article or even a phrase in the article. But there is also a risk that annotation services could strip out all that intelligence, gathered from multiple websites, into a layer above the sites, and monetize it. News media companies need to be on guard. Hold on to your mezzodata, publishers!

You can read the post here.