Mint, a financial daily from HT Media Group, went from a Berliner to the larger Broadsheet format today.

Why did they do this?

Mint’s Executive Editor R Sukumar explained the change here.  In the article he cites only one reason; that the earlier Berliner format was better suited to carrying longer in depth investigative pieces (“more of less” as he calls it). Today, he says, consumers prefer to get …

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