Sometime in 2013, I restarted my dormant twitter account, treating it akin to a RSS reader, curating a mix of interesting people to follow and learn from. Some of these were writers, some politicians; others included philosophers, flaneurs and a few executives. Consistently I began to find that the most interesting tweets were from (Valley) VCs – Marc Andreessen, Benedict Evans, Paul Graham, Chris Sacca, Fred Wilson (NYC though) etc. …
Content Marketing
Why Brands need to master the Newsroom Mindset!
In a recent post, I explored the growing move by brand owners away from Paid Media towards Owned Media, highlighting how Brands and Publishers were exchanging roles – even as brand owners undertook greater interest in content marketing, their media counterparts were undertaking a reverse journey of extending their media franchise into consumer brands or even selling the very brands they were covering in their media vehicles. Prominent examples …