In a recent post, I explored the growing move by brand owners away from Paid Media towards Owned Media, highlighting how Brands and Publishers were exchanging roles – even as brand owners undertook greater interest in content marketing, their media counterparts were undertaking a reverse journey of extending their media franchise into consumer brands or even selling the very brands they were covering in their media vehicles. Prominent examples …
Real Time Advertising
CMOs, Say Hello to Real Time Advertising!
On July 30, 2011 the Captain of the visiting English cricket team, Michael Vaughan set off a firestorm when he tweeted
Vaughan was implying that Indian batsman VVS Laxman had applied Vaseline to the edge of his bat, in order to mislead the Hot Spot infra-red imaging system, used to determine faint edges. The tweet set off a predictable mini-controversy as Indians (and the rather thin-skinned Indian Press) leapt to …