There are two ways to make money in business: You can unbundle, or you can bundle.” – Jim Barksdale, cofounder of Netscape

As frameworks for identifying opportunities in startupland go, unbundling / (re)bundling is amongst the most seminal ones out there. Here is an example of how it works.

Visualize a product that helps you read (for a fee) any magazine / newspaper story – effectively you have unbundled or …

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