Product Market Fit or PMF is amongst the most discussed and evergreen startup topics. Popularised by Marc Andreessen in a celebrated post titled ‘The Only Thing That Matters’, PMF has become a keen topic of study and analysis in the startup community. Not a year or a quarter passes by without a celebrated article or twitter thread offering a new take or slant on it. After all PMF …
The best founders ensure that their startups learn continuously, and iterate + improve their strategy, tactics and playbook constantly. They ensure this learning through three routes. These are
- learning from customers, enabled through speedy product iterations
- learning from external talent / interviewes, via the hiring process
- learning from VCs / investors via the fundraising process or investor meetings.
In that order. Customers / product iterations are the most important source …