“In the West, mobile phones started out as products for the affluent, and a decade passed before they were widely available to the middle class. In Africa, we needed to make them available right away to the very poor consumers. Our customers wouldn’t have access to the kind of money that Westerners paid for monthly mobile contracts. So we created better options for each market, such as prepaid or scratch …
Mobile
INMA’s 2013 News Media Outlook : some interesting insights!
Last week, INMA, the global newspaper (or newsmedia as they prefer) trade arm released its 2013 Outlook. The Outlook too, as all INMA’s publications do, has an intensely digital focus. Quite natural, when the print product is in free fall in the West, and more specifically in USA, where INMA is based.
But for those of us in India, where the print industry is still growing (now in …