Amazon Books store in Seattle

Earlier this month, Amazon’s opening of a physical store created a fair bit of buzz online. Most observers found it puzzling. Why, after disrupting and demolishing the physical bookstore – as evidenced by the closing of Borders, and crippling of Barnes & Noble – would Amazon want to launch a physical bookstore themselves?

Now, Amazon is an extraordinary company, and its founder Jeff Bezos, is known for thinking really long-term …

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