Last week, INMA, the global newspaper (or newsmedia as they prefer) trade arm released its 2013 Outlook. The Outlook too, as all INMA’s publications do, has an intensely digital focus. Quite natural, when the print product is in free fall in the West, and more specifically in USA, where INMA is based.
But for those of us in India, where the print industry is still growing (now in …
ln a previous blog post, I had written on the importance of the Sunday edition and how it now accounted for a disproportionate 40-50% of the weekly revenues of the average newspaper (For McClatchy, the figure is 36%). This had, I postulated, been built largely on the back of the triple-whammy[1] impact of the FSIs (Free Standing Inserts) or Preprints – essentially inserts / supplements full of …
A recent update on the State of the Media website commenting on the Newspaper Industry’s performance in 2011, spoke about the disproportionate importance of the Sunday edition, and how it could lead Publishers into de-emphasizing the weekday edition.
Thank God it’s Sunday!
According to the State of the Media report, about 35-50% of newspaper advertising revenue now comes from the Sunday edition. If we add to it the Sunday edition’s …