This was originally published in FactorDaily.
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Over the last few years, we have seen a new crop of attention harvesters spreading across Tier 2 and 3 India spurred by cheap smartphones and cheaper bandwidth. These are all mobile apps, some Indian-born such as Sharechat, Clip, and Roposo and some Chinese including Helo, TikTok, Vigo, Bigo, Kwai, and others. But all of them try to fashion an addictive feed …