In 2017, Group M, a leading media agency, estimates that we will see marketing expenditures cross the $1 trillion threshold for the first time ever. This includes about ~$550b of advertising expenditure or ‘Above The Line’ i.e., print, TV, digital, radio, OOH etc., and balance ~$450b in marketing services, primarily ‘Below The Line’ spends e.g., direct marketing, events, activations such as tasting sessions within a mall as well as buying …
Advertising
A Review of ‘Pandeymonium’
Indian advertising is badly in need of well-written books (or memoirs) by industry leaders, sharing their account of the evolution of the industry and sharing insights into advertising & marketing.
Pandeymonium, by Piyush Pandey, is not that book.
It will probably do ok in sales. Piyush Pandey is a well-known figure, possibly the best-known figure in Indian advertising, and there should be enough curiosity about the book to …
CMOs, Say Hello to Real Time Advertising!
On July 30, 2011 the Captain of the visiting English cricket team, Michael Vaughan set off a firestorm when he tweeted
Vaughan was implying that Indian batsman VVS Laxman had applied Vaseline to the edge of his bat, in order to mislead the Hot Spot infra-red imaging system, used to determine faint edges. The tweet set off a predictable mini-controversy as Indians (and the rather thin-skinned Indian Press) leapt to …