TL;DR: There are 3 core jobs of a founder-CEO in a Series A+ startup. They are prioritization, hiring and fundraising; in that order. Communicating, meetings or reviews which is how the founder-CEO spends her time, are only enablers of the above jobs. They should not be confused with the 3 core jobs. The article below unpacks these 3 jobs at length. As always feedback and criticism welcome, and I would …
Startups
Articulating my position on the ‘pay for internships you really want’ debate on twitter.
Context
Naman Sarawagi commented recently.
More people would benefit if anyone could pay to get an internship where they like. I really mean the intern paying to get an internship, just like they pay for college. https://t.co/SnMpowRmHM
— Naman Sarawagi (@NamanSr) July 26, 2020
Twitter erupted saying how dare you think of unpaid internships.
I reacted to one post on this topic with this.
…Thought it was a well-argued thread
Does alma matter?
I saw this tweet recently from Anmol Maini, a keen observer of the Indian startup scene.
It is yes, funny.
Is it right? Hmm….I must confess the joke has a point, but I am not sure it is …
Singular, social and streamed. Welcome to a post-Covid world!

This article was first published in the Sunday Times of India, 22nd March, 2020.
I work in an early stage venture fund. As the Covid-19 crisis took hold, we reached out to our portfolio to check on how the virus was impacting them. We saw an interesting pattern emerge. Naturally, purely digital businesses, the ones that move ‘bits’ around, were doing well, such as edtech or content plays. But …
What is the Superhuman of Calendars?

Thoughts on productivity tools, and about rethinking them for better outcomes.
If you end up subscribing to the Superhuman email service, you are clearly in the subset of busy people with a lot of emails. One thing busy people have apart from emails is meetings, and to dos. Tonnes of them. So inevitably you think of, what is the superhuman equivalent for to do lists? Or calendars? And that is …
Postcards from the future
I often tell friends that the single best thing about working in early stage investing is the number of startup decks you get to see daily, each describing a specific vision of the future. People eating meal replacements or renting clothes instead of buying, printing a toy than ordering one, and so on. These ‘postcards from the future’ are not always right. Well, they all clearly can’t be. But that …
Some more recent writings
Links to recent writings of mine. As usual, they happen on LinkedIn or other publications. My website seems to have become an archives list. That wasn’t the original plan when I started this website nearly a decade ago, though. Sigh!
- I wrote for online publisher Scroll about how Hindi is gradually but inevitably emerging as the Lingua Franca of South India. Shudder!
- Why Blume invested in Classplus?
- Why
An article on the challenges of finding product-market fit in India
I wrote a post, well over a couple of months back (mid-Feb ’19), on the challenges of becoming a universal app or product in India. The nature of the Indian market meant few startups would attain product-market fit (PMF) across the country. Increasingly, startups would strive to attain PMF in India1 Alpha, India1 or India2.
The article also covered a broad approach to move across different layers of the stack, …
India1, avocado startups, and product-market fit
I recently met the founders of a quasi-dating app enabling friend discovery via meeting strangers at events. We passed on them, primarily because while we could see that it had the potential to ‘take off’ in metros, or at least the affluent parts of our metros, we couldn’t see how it would work in India2 i.e., the non-english speaking less affluent India in Tier 2/3 cities, and thus expand to …
Vernacular apps, the English language premium, and monetising the next 200 mn
This was originally published in FactorDaily.
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Over the last few years, we have seen a new crop of attention harvesters spreading across Tier 2 and 3 India spurred by cheap smartphones and cheaper bandwidth. These are all mobile apps, some Indian-born such as Sharechat, Clip, and Roposo and some Chinese including Helo, TikTok, Vigo, Bigo, Kwai, and others. But all of them try to fashion an addictive feed …