Twitter recently announced its Q1 2016 results. While its revenue grew by 36% to ~$600m, and losses halved to ~$80m, the numbers didn’t impress Wall Street analysts or tech pundits. After all, revenue growth is slowing, audience numbers are barely moving and there are newer more exciting kids (snapchat, medium etc) on the block. The stock dropped as much as 13% on the news, and is now trading at its …
Edge Use Cases & New Product Ideas
I have a colleague who uses twitter in the most peculiar way. He only tweets @-replies to brands with whom he has a service grouse, in an attempt to get them to respond faster. He has pioneered an interesting use case for twitter as a ‘public’ email service.
This is not something that could have been visualized by anyone at twitter when it was launching, nor something that is kept …
CMOs, Say Hello to Real Time Advertising!
On July 30, 2011 the Captain of the visiting English cricket team, Michael Vaughan set off a firestorm when he tweeted
Vaughan was implying that Indian batsman VVS Laxman had applied Vaseline to the edge of his bat, in order to mislead the Hot Spot infra-red imaging system, used to determine faint edges. The tweet set off a predictable mini-controversy as Indians (and the rather thin-skinned Indian Press) leapt to …