Historically, all content was created for a bundle.
The bundle, as seen for magazines and newspapers, was designed keeping in mind, a dual-revenue stream, one, albeit larger from ads and the other from readers. In the case of newspapers, the bundle also presumed some degree of exclusivity of readership (read monopoly) and thereby the need to cater to a wide range of customers.
Thanks to the high profitability that these …
I have a colleague who uses twitter in the most peculiar way. He only tweets @-replies to brands with whom he has a service grouse, in an attempt to get them to respond faster. He has pioneered an interesting use case for twitter as a ‘public’ email service.
This is not something that could have been visualized by anyone at twitter when it was launching, nor something that is kept …
Indian advertising is badly in need of well-written books (or memoirs) by industry leaders, sharing their account of the evolution of the industry and sharing insights into advertising & marketing.
Pandeymonium, by Piyush Pandey, is not that book.
It will probably do ok in sales. Piyush Pandey is a well-known figure, possibly the best-known figure in Indian advertising, and there should be enough curiosity about the book to …
A few months back The New York Times wrote about a waiter who became a data scientist, upping his earnings from $20,000 to well over $100,000. There are other examples in the story too, such as the barista who became a coding instructor, and the English major who became an appmaker. The transformations were courtesy coding bootcamps or immersion programs. These are institutions such as Hackreactor or General Assembly…
One little-known fact about Silicon Valley darlings Uber and Airbnb (and many others) for lay folks is how little of the underlying tech platform they directly control, and how much is really hacked together cleverly using public APIs (application programme interface).
Uber uses Google Maps, Twilio (SMS notifications), SendGrid (e-mails), and Braintree (payments) to make the magic happen. Airbnb, too, uses SendGrid, Twilio, and Braintree.
Hacking (or cobbling) together the …
Written a day after the Umpqua Community College shootings.
From whatever I have read about the U.S., there is virtually zero chance of rewriting the 2nd amendment.
We know Mike Bloomberg has plans. Sure Bloomberg is worth $37b and if he goes all out, it may make some impact. But I am really sceptical. Many Americans love their guns, and attitudes are unlikely to change soon. So what should …
Sometime in 2013, I restarted my dormant twitter account, treating it akin to a RSS reader, curating a mix of interesting people to follow and learn from. Some of these were writers, some politicians; others included philosophers, flaneurs and a few executives. Consistently I began to find that the most interesting tweets were from (Valley) VCs – Marc Andreessen, Benedict Evans, Paul Graham, Chris Sacca, Fred Wilson (NYC though) etc. …
I love Monday Note. It is one of my favourite media + tech blogs (along with Benedict Evans and Stratechery). I like it so much that I even adopted the wordpress theme that they use, for this blog. Imagine my disappointment then, when I came across their recent article on Monday Note – lamenting LinkedIn’s failure to become a publishing major domo. The article clearly missed a few …
In a previous post A Listing of EdTech Investment Themes I laid out EdTech investment themes into three buckets
In the post, I had shared that I would go into greater detail on bucket #3 in a future post, as to which of the various business models and processes could be rethought, and …
Every once in a while, in parties, at coffee klatsches with friends, and in business meetings, I hear this line. It is typically said by those whose kids are in middle grade, all in premier schools, usually of the IB ilk. It is usually to the tune of “I got into IIT / IIM but my son / daughter is unlikely to”. Sometimes, it is followed up with a question, …