Sajith Pai
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Why Does An Uber Driver Earn More Than A Starting Engineer In India?

March 11, 2017 By Sajith Pai in Education No Comments Tags: Engineering Education

Recently, Mohandas Pai, the Chairman of Manipal Global Education Services expressed his disquiet about the rather low starting salaries for engineering college graduates, accusing IT companies such as Infy, Wipro, TCS of conspiring to keep salaries of graduating engineers artificially low.

Mohandas Pai and Manipal Global have much to gain from higher salaries, for the promoters of Manipal Global also control the trusts that run Manipal University. Like several …

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Google v Facebook India Revenues: What Explains the Gap?

February 21, 2017 By Sajith Pai in News Media No Comments Tags: Digital Advertising, Facebook, Google, Online / Digital

Facebook’s India arm reportedly made Rs 177 crs revenue in FY16, the last year for which it reported revenues. In the same period, Google India made Rs 5,904 crs. Google is thus about 33x Facebook revenues in India.

For the year-ending Mar’17 we will very likely see a lower multiple, for Google may not grow as much as Facebook in India, given its higher base. Let us assume …

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How To Think About Advertising

November 21, 2016 By Sajith Pai in News Media No Comments Tags: Advertising, Content, Product Discovery

In 2017, Group M, a leading media agency, estimates that we will see marketing expenditures cross the $1 trillion threshold for the first time ever. This includes about ~$550b of advertising expenditure or ‘Above The Line’ i.e., print, TV, digital, radio, OOH etc., and balance ~$450b in marketing services, primarily ‘Below The Line’ spends e.g., direct marketing, events, activations such as tasting sessions within a mall as well as buying …

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Building The Post-Amazon Bookstore

September 26, 2016 By Sajith Pai in Retail No Comments Tags: Amazon, Bookstores, Curation, Experiences

 
On starting a bookstore

Imagine that you have decided to set up a bookstore. It may be that that you are retiring and now you have some time and money to pursue your dream. Or you have won a lottery allowing you to quit your boring job and give in to that urge, that you have been nurturing since childhood. Either way, you are ready now to start looking …

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Why Did Mint Go Broadsheet?

September 12, 2016 By Sajith Pai in News Media No Comments Tags: Broadsheets, HT Media, Mint Newspaper

Mint, a financial daily from HT Media Group, went from a Berliner to the larger Broadsheet format today.

Why did they do this?

Mint’s Executive Editor R Sukumar explained the change here.  In the article he cites only one reason; that the earlier Berliner format was better suited to carrying longer in depth investigative pieces (“more of less” as he calls it). Today, he says, consumers prefer to get …

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Experiments in curation: a look at 3 new bookstores

August 1, 2016 By Sajith Pai in Retail No Comments Tags: Amazon, Book Discovery, Bookstores, Curation, Libreria, Morioka Shoten, One Grand Books

Benedict Evans, tech blogger and VC with a16z, recently had an interesting series of tweets, polling his followers about their perception of various industry facts, such as android devices vs iOS devices, in an attempt to contrast the polled results with reality. One of the polls was about perceptions of Amazon’s share of the U.S. Consumer print book market.

Perception: the correct answer is around a third, depending on definitions

…
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What Should Twitter Do?

May 22, 2016 By Sajith Pai in News Media No Comments Tags: Content Discovery, Curation, Twitter

Twitter recently announced its Q1 2016 results. While its revenue grew by 36% to ~$600m, and losses halved to ~$80m, the numbers didn’t impress Wall Street analysts or tech pundits. After all, revenue growth is slowing, audience numbers are barely moving and there are newer more exciting kids (snapchat, medium etc) on the block. The stock dropped as much as 13% on the news, and is now trading at its …

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Why India Needs Online Private Universities

March 7, 2016 By Sajith Pai in Education No Comments Tags: MOOCs, Online / Digital, Universities

An open letter to Mr T S R Subramanian & fellow committee members drafting the New Education Policy

Dear Mr Subramanian & fellow panelists

Congratulations on being appointed to the panel.

This is only the third time since independence, that an education policy is being drafted. The previous policies, be it the Education Policy of 1968 that resulted in the 10+2+3 system of education that we follow today, or the …

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Sunil Khilnani’s ‘The Idea of India’ – A Review

March 2, 2016 By Sajith Pai in Book Reviews 2 Comments Tags: Book Review, History, India, Politics

Reading Sunil Khilnani’s Idea of India nearly two decades after its original appearance to considerable acclaim, and nearly fifteen years after I purchased a copy (yes, I have waited that long to read it!) I am struck by

  • the insights packed into this slim book (just 200-odd pages)
  • the quality of his prose, specifically how artfully he weaves phrases together to create magical sentences, or even a para or two
…
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I Read 28 Books in 2015

January 2, 2016 By Sajith Pai in Book Reviews No Comments Tags: Books

Of these 28 books that I read in 2015, three-fourths were non-fiction. The average page-length was 377 pages. Over a third of these were books written in 2015, and all but two were written in the last 7 years.

I know all this, because I have been keeping tracking of the books that I read, rather obsessively for over a decade now. Every year, at the beginning of the year, …

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Recent Posts

  • PMF Playbook: Chapter II – The Pick
  • PMF Playbook: Chapter I – Understanding PMF
  • Interleavings: Notes & thoughts on recent reads, 26 July ’25
  • Interleavings: Notes & thoughts on recent reads, 29 Jun ’25
  • AMA with Sajith Pai | SeedToScale

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